编辑是出版工作的重要环节,与印制、发行、宣传等构成出版经济流程的循环系统。所谓编辑主体,则是指通过选题、组稿,对即将投入出版生产的各类书稿进行审读、加工的职业劳动者。编辑的市场营销观,直接制约和影响编辑主体劳动价值的实现,制约和影响出版企业整体经营战略的推进。 Editing is an important part of the publishing work, and printing, distribution, publicity and other forms constitute the circulation system of economic processes. The so-called editor of the main, is through the selection of topics, draft, on the upcoming production and release of various types of manuscripts for review, processing of professional workers. Editorial view of marketing directly controls and influences the realization of editorial value of labor, restricts and affects the promotion of the overall business strategy of publishing enterprises.