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社会经济的进步带动着科学技术的发展,移动互联网营销逐渐走进人们的视野,受到了越来越多的关注与重视。尤其是营销过程中的微信和二维码技术的运用,对中小企业移动互联网营销的发展起到了有力的促进作用。移动互联网营销突破了传统营销模式的束缚,能够结合大数据分析对营销进行精准判断,在丰富了营销手段的同时,提升了营销内容的多元化,从而对消费者产生吸引力,创造更多的企业效益,使企业在激烈的市场竞争中立于不败之地。
Socio-economic progress drives the development of science and technology, mobile Internet marketing has gradually entered the people’s field of vision, has been more and more attention and attention. In particular, the use of WeChat and QR code technologies in the marketing process has played a significant role in promoting the development of mobile Internet marketing for SMEs. Mobile Internet Marketing broke the shackles of the traditional marketing model, combined with big data analysis to make accurate marketing judgments, while enriching the marketing tools, while enhancing the diversification of marketing content, thus creating attractiveness to consumers and create more Business efficiency, so that enterprises in the fierce competition in the market remain invincible.