随着市场竞争的激烈,商品的品种、规模和花色式样越来越多,消费者的选择余地越来越大,营销服务在工商企业的促销工作中的地位也越显重要。在企业的促销工作中,营销人员的服务质量,不仅反映个人的思想和业务素质,而且综合反映了企业的服务、管理水平。消费者往往通过评价营销人员的服务质量来确认一个企业以至整个商业服务的水平。虽然企业非常重视营销人员的素质要求和培养,重视营销人员的选拔和培训,如在人员选拔时进行人格测试和技能测试,在职业培训时进行职业道德的修养、专业知识的培训和推销技巧的训练,但营销人员不能洞察顾 With the fierce competition in the market, the variety of products, the scale and the design of colors are more and more, and the choice of consumers is more and more large. Therefore, the position of marketing service in the business promotion of commercial enterprises is also more and more important. In the promotion of enterprises, the quality of service of marketers not only reflects the individual’s thinking and professional quality, but also comprehensively reflects the service and management level of the enterprise. Consumers often confirm the quality of a business and the entire business services by evaluating the quality of service marketers. Although the company attaches great importance to the quality requirements of marketers and training, emphasis on the selection and training of marketers, such as personality testing and skills testing in the selection of personnel, professional training in vocational training, professional knowledge training and marketing skills Training, but marketers can not be insightful