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多样化经营，是指企业涉足两个以上产业，提供两类以上产品或服务的情况。要使多样化经营获得成功确实很不容易。企业要想成功地进行多样化经营应具备一定的条件。（一）企业已经成功地经营了某一产品。企业在进行多样化经营之前，首先要经营好一种产品，掌握经营管理的基本规
Diversification means that enterprises are involved in more than two industries and provide more than two types of products or services. It is not that easy going for a successful diversification. Enterprises in order to successfully carry out diversified operations should have certain conditions. (A) The company has successfully managed a certain product. Before diversifying their businesses, they must first operate a good product and master the basic rules of operation and management