厂家如何加强渠道管理北京商学院商业经济系）陈立平当今企业面对的是瞬息万变的市场，消费者需求在改变，竞争愈演愈烈，技术不断创新，这些无疑使管理者面临挑战。产品及服务的分销渠道也不例外：为迎合消费者偏好的变化，需对渠道结构进行调整；迫于赢利压力，厂商又不... How manufacturers strengthen channel management Business Economics Department of Beijing Business School) Chen Liping Today’s enterprises are faced with a rapidly changing market, consumer demand is changing, competition is fierce, and technology is constantly innovating, which undoubtedly makes managers face challenges. The distribution channels of products and services are no exception: in order to cater for changes in consumer preferences, the structure of the channels needs to be adjusted; under the pressure of profit, the manufacturers are not...