频道制:我国卫视新一轮发展的推手——以江苏卫视为例

来源 :电视研究 | 被引量 : 0次 | 上传用户:liuyibi1987
下载到本地 , 更方便阅读
声明 : 本文档内容版权归属内容提供方 , 如果您对本文有版权争议 , 可与客服联系进行内容授权或下架
论文部分内容阅读
如果问近十年中国电视业变化最大的是什么,那么可能要数省级卫视的大面积崛起了。它们之中的佼佼者已经从一个省级电视频道逐渐发展成具有较大影响的全国性频道,例如湖南卫视、江苏卫视、浙江卫视、安徽卫视、北京卫视、东方卫视等。它们取得如此佳绩的原因是多方面的:从静态的角度来看,频道定位明确、战略规划合理、节目勇于创新、管理机制科学、团队建设成功、资源配置得当、 If you ask what is the biggest change in China’s TV industry in the past decade, you may want to have a large area of ​​provincial-level satellite TV’s rise. Among them, the outstanding ones have gradually developed from a provincial-level television channel into a national channel with great influence such as Hunan Satellite TV, Jiangsu Satellite TV, Zhejiang Satellite TV, Anhui Satellite TV, Beijing Satellite TV and Oriental Satellite TV. The reasons for their success are many. From a static perspective, the channel is well-defined, the strategic planning is reasonable, the programs are innovative, the management mechanism is scientific, the team building is successful, the resources are allocated properly,
其他文献
期刊