近年来,综合性报纸面临一个新趋势:企业报道日益增多。一些面向普通市民的晚报、都市报,还将企业报道当作最重要的可读性增长点之一,甚至是构成现代媒体核心竞争力的重要一环。表面上看,这里存在着一个很大的悖论——企业报道过于专业,一般认为只有少数特定人群关注,为什么会有 In recent years, comprehensive newspapers are facing a new trend: the number of enterprises is increasing. Some evening newspapers and metropolitan newspapers aimed at the general public also regard corporate coverage as one of the most important readability growth points and even form an important part of the core competitiveness of modern media. On the surface, there is a big paradox - corporate reporting is too professional, generally considered only a small number of particular populations, why there is