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国外发达的国家在六十年代提出了CI的概念。而至于视觉识别系统(通常称为VI设计)便是CIS中的一个重要的组成部分。我国的视觉识别系统起步较晚,但从开始出现到现在也已经有了很长的时间,它不仅仅广泛应用于企业的视觉识别设计,它还同时广泛应用于高校的校园文化的建设当中。随着视觉识别系统不断深入人心,技术水平的逐步提高,世界上越来越多的高校开始将视觉识别系统运用到高校的校园文化的建设当中去。我们都知道,人的最为直接的感官体验便是视觉,视觉上感受到的内容是独到的、是最全面的。利用视觉的识别技术,我们可以将高校的校园文化和高校的品牌塑造力的建设做到更完美,能够不需要花费太多的时间就让学生和老师对这所高校留下较为深刻的印象,使得高校的品牌形象建立的更加的完美。视觉识别系统(VI设计)正是针对了这些,所以能够更完善的建立高校校园文化建设。本文便是以视觉识别系统在国内外现状的陈述,以及广西民族大学相思湖学院为例,使其与其他使用了视觉识别系统的独立院校进行对比,进一步分析视觉识别系统在高校校园品牌塑造力和带给校园的生命力等。
Developed countries in the sixties raised the concept of CI. As for the visual recognition system (often referred to as VI design) is an important part of the CIS. The visual recognition system in our country started relatively late, but it has been a long time since it began to appear. It is not only widely applied in the visual recognition design of enterprises, but also widely used in the construction of campus culture in universities at the same time. With the continuous recognition of visual recognition system and gradual improvement of technical level, more and more colleges and universities in the world have begun to apply visual recognition system to the construction of campus culture in colleges and universities. We all know that the most direct sensory experience of human beings is that the visual and visual content is unique and the most comprehensive. Using visual recognition technology, we can make the construction of college campus culture and university branding more perfect, and enable students and teachers to leave a deep impression on this university without spending too much time. Making the university’s brand image more perfect. Visual recognition system (VI design) is aimed at these, so we can better establish college campus culture. This article is based on the present situation of visual identification system at home and abroad, as well as the Xiangxi Lake College of Guangxi University for Nationalities as an example, compared with other independent institutions that use visual recognition system to further analyze the visual recognition system in college campus brand building Strength and vitality brought to the campus.