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微信以其独特的功能成为移动互联时代传播速度最快、影响范围最广的新兴媒介之一。在新媒体的浪潮中,诸暨市广播电视台抓住机遇,舍得投入,大胆实践,于2014年初先后开通了《视听诸暨》、《诸暨之声》二个微信公众号,运作一年半来,取得了一定的传播效果。一、利用微信平台,增强节目的互动性近几年来,微信的快速普及和流行,其对中国社会诸多领域的介入和渗透日益广泛,并显示出巨大的社会影响力。微信最大
With its unique function, WeChat has become one of the emerging media with the fastest spreading speed and the most extensive influence in the mobile Internet era. In the wave of new media, radio and television stations in Zhuji City seized the opportunity and were willing to devote themselves to bold practice. In early 2014, the two micro-channel public accounts of “Audio-visual Zhuji” and “Voice of Zhuji” were opened. After one and a half years of operation, A certain effect of communication. I. Using WeChat to Enhance Interactive Programs In recent years, the rapid popularization and popularization of WeChat has increasingly involved and infiltrated various fields of Chinese society and has shown great social influence. WeChat the largest