跻身数字出版:你将面对的七大问题作为出版企业的经营者,首先要弄清技术与经营战略之间的关系。数字出版(digital publishing)的投入成本巨大,能有多大的赢利,投资回报周期需要多长时间,目前尚无人可以给出明确的回答。大家都知道不做是等死,但是对于不同的出版企业在制定自己 Among Digital Publishing: The Seven Issues You Face As the publishing industry’s operator, you first need to understand the relationship between technology and business strategy. The cost of digital publishing is so huge, how much profit it can make, and how long it will take for a payback cycle, and no one can give a definitive answer. We all know that not doing is to die, but for different publishing companies in the development of their own