如今社会已经进入到品牌“符号价值”的竞争时代,奢侈品牌的家族面谱越来越受到品牌设计和制造者们的关注,发掘和延续家族面谱以形成和传递品牌的独特形象,让品牌成为充满特定意义的象征符号,理解和理性地对待这个问题成为了如今设计师的重要工作。 Nowadays, society has entered the competition era of brand “symbolic value ”. The family brand of luxury brand is more and more concerned by brand designers and manufacturers. The family mask is explored and extended to form and transmit the brand’s unique image. Let the brand become a symbol of a particular meaning, understanding and rational treatment of this issue has become an important task for today’s designers.