5年前,上海唐神广告有限公司为太平洋保险策划了“乐行天下”交响乐巡演主题活动,为中国太保H股在香港联交所上市聚集了大量人气。今天,“乐行天下”的活动依然在进行。唐神的总经理助理吴波说,今年会对这个活动进行重新包装,营销平台也会实现线上和线下联动。当前的趋势都是谈整合。公司的提案也是以线上线下整合的形式来跟客户提案。我们会根据客户的要求来制定具有针对性的整合营销方案,不同的渠道发挥着不同的作用,比如上半年为品啦3D造像策划的营销方 Five years ago, Shanghai Tang God Advertising Co., Ltd. planned the theme activity of “Happy World” Symphony Tour for Pacific Insurance, gathering a great deal of popularity for the listing of China Pacific Insurance H shares on the Stock Exchange of Hong Kong. Today, the activities of “Happy World” are still going on. Wu Bo, assistant general manager of Tangshen, said that this event will be repackaged this year, and the marketing platform will also achieve online and offline linkage. The current trend is to talk about integration. The company’s proposal is also in the form of online and offline integration with the customer proposal. We will be based on the requirements of customers to develop targeted integrated marketing programs, different channels play a different role, such as the first half of the 3D image planning for the product marketing side