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随着中国经济的飞速发展,市场经济机制的完善,社会的多元化,艺术产业不断扩大,我国的高等职业艺术设计教育逐渐成为走向各类学校的舞台,而广告设计专业在艺术设计课程中占有十分重要的地位。根据我国广告行业的现状和发展趋势,本文对高职广告设计专业所对应的职业岗位、人才教育与培养、教学方法改革等方面进行了研究与分析。
With the rapid development of China’s economy, the improvement of the market economic mechanism, the diversification of society and the continuous expansion of the art industry, the art of higher vocational education in our country has gradually become a stage for all kinds of schools, while the advertising design profession occupies the art design course Very important position. According to the status quo and development trend of the advertising industry in our country, this paper conducts research and analysis on vocational positions, talent education and training, and teaching methods reform corresponding to the advertising design specialty in higher vocational colleges.