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在生活节奏加快、公众时间趋于碎片化的当代,媒体技术的发展催生全新的碎片化传播观,影视解读自媒体由此实现传播赋权,采用各类影视微解读模式进行短时间高效影视信息分享。分析影视微解读模式的特点与运作,有助于探究其对公众的观影模式带来的全新变革及对影业舆论监督氛围、影业环境新生态的构建作用。
At a time when the pace of life is accelerating and public time tends to be fragmented, the development of media technology has given birth to a new fragmented communication concept. Media interpretation has enabled media to realize the power of communication. share it. The analysis of the characteristics and operation of micro-interpretation mode of film and television helps to probe into the brand-new changes brought about by its public viewing mode and the construction of supervision atmosphere of film public opinion and new ecological environment of film industry.