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随着国外零售企业进入中国市场的趋势增强,我国零售企业需要了解国外零售企业实施国际化策略的一般规律,由于零售企业国际化是个复杂的过程,本文从分析零售企业实施国际化的原因、国际化所包含的内容、如何选择国际化市场、国际化成功条件和失败的原因四个方面进行了一般性规律分析,希望能为我国零售企业实施国际化战略提供借鉴。
With the increasing tendency of foreign retail enterprises to enter the Chinese market, Chinese retail enterprises need to understand the general rules of foreign retailers in implementing international strategies. Since the internationalization of retail enterprises is a complex process, this article analyzes the reasons for the internationalization of retail enterprises, Including the content, how to choose the international market, the conditions of international success and the reasons for the failure of the four aspects of a regular analysis of the law, I hope for our retail enterprises to implement international strategy to provide reference.