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平面设计是通过符号、图片以文字等形式从而传到设计者的思想或者理念,从一定角度而言,平面设计是创造艺术的过程。平面广告设计往往是根据消费者的视觉审美角度,对视觉符号按照一定规律进行有机组合,在消费者看到平面设计作品后,往往留下较为深刻印象,促进了产品的宣传力度。当然,视觉符号在平面设计过程中起到了非常重要的作用,良好的视觉符号组合,可以快速吸引消费者眼球,起到促进产品推广的作用,本文针对视觉符号在平面设计中的重要性进行了分析,供相关的设计人员参考。
Graphic design is through the symbols, pictures and other forms of text and thus reached the designer’s ideas or ideas, from a certain perspective, graphic design is the process of creating art. Graphic advertising design is often based on the consumer’s visual aesthetic point of view, the visual symbols in accordance with certain rules for organic combination, after consumers see the graphic design work, often leave a more impressive and promote the promotion of products. Of course, visual symbols play a very important role in the graphic design process. A good combination of visual symbols can quickly attract the attention of consumers and play a role in promoting product promotion. In this paper, the importance of visual symbols in graphic design was studied Analysis, for the relevant designer reference.