人们已普遍意识到:产品的市场竞争,是由产品的质量、价格和服务等构成的综合竞争。这是改革开放带给我们的可喜变化。但是,如果我们对产品的市场竞争的认识仅停止在这一层次,是不能适应现代市场竞争的。 实际上,现代市场营销,是以“消费者满意度”为核心。因此,我们应当从满足消费者需求的角度来认识企业产品的市场竞争力。随着社会的发展,消费者对商品已逐渐由满足生理性需求更 People have generally realized that the market competition of products is an integrated competition composed of product quality, price and service. This is a welcome change brought about by reform and opening up. However, if our understanding of the market competition of products only stops at this level, it cannot adapt to the modern market competition. In fact, modern marketing is based on “consumer satisfaction”. Therefore, we should understand the market competitiveness of enterprise products from the perspective of satisfying consumer demand. With the development of society, consumers have gradually become more satisfied with their physical needs.