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海南是我国一个主要以第三产业为竞争力的区域,对海南进行“订制旅游”以及相关目的地营销的方式进行研究显得至关重要。如何能够让海南地区的旅游资源和旅游优势发挥全面,是本文主要探讨的问题。
Hainan is one of the most important regions in China where the tertiary industry is competitive. It is very important to conduct a study on how Hainan conducts “customized travel” and related destination marketing. How to make Hainan tourism resources and tourism advantages play a comprehensive, is the main topic of this paper.