在新的旅游形式下,旅游产品正在向多元化的模式发展中,不再局限于单一的旅游产品的推广,旅游产品之间互相融合,作为传统的旅游城市面临着新的挑战。具有德天独厚的自然环境及优越的地理位置为承德旅游产品向多元化发展提供空间,以目前现有的各种资源为依托发展体育旅游,做成符合承德市当地发展的一种体育品牌。 Under the new form of tourism, tourism products are moving toward a diversified model. They are no longer confined to the promotion of a single tourism product. The tourism products are integrated with each other. As traditional tourist cities, they are facing new challenges. With its unique natural environment and excellent geographical location, it provides space for diversified development of tourism products in Chengde. At the present, various existing resources are used to develop sports tourism, and a sports brand that is in line with the local development of Chengde City .