品牌不仅仅是叫什么名字,更重要的是它带来的体验——不是品牌自己说什么就是什么,而是让消费者切实地感受到移动互联网的快速发展,让品牌的建设和传播有了不同于以往的新面貌和更多的想象空间,但也因为这种速度带来的信息爆炸和人们对品牌接触点的增加,品牌的建设和传播比以往更难维护且更容易被人们遗忘。到底什么样的品牌容易被人记住,并且实现持续购买呢?全球品牌战略咨询公司思睿高亚太区 Brand is not just what is the name, more importantly, it brings experience - not what the brand itself is what, but to enable consumers to truly feel the rapid development of mobile Internet, so that brand building and dissemination Different from the new look and more imagination space, but also because of the explosive information explosion and people’s contact point with the brand, the construction and dissemination of the brand are more difficult to maintain and more easily forgotten. In the end what kind of brand is easy to be remembered, and to achieve sustained purchase? Global brand strategy consulting firm Si Rui Gao Asia Pacific