本文从“汴绣”艺术的题材内容、原材料来源、工艺技术水平、从业人才状况,产业既有规模及市场营销方式等方面综合论述了汴绣艺术产业的发展现状。在国家大力发展和保护非物质文化遗产的前提背景下,深入挖掘“汴绣”艺术文化的内涵和价值,对其发展前景进行了探索性研究并尝试性给出发展建议。 This article comprehensively expounds the current situation of the embroidery art industry from such aspects as the content of the theme of the art of embroidery, the sources of raw materials, the level of technology, the status of employees, the existing scale of the industry and the marketing methods. Under the premise of vigorously developing and protecting the intangible cultural heritage of our country, we dig deeply into the connotation and value of “Embroidery ” art and culture, explored its development prospects and gave tentative suggestions on its development.