作为一份纸媒,我们经常思考的问题是:在各种网络新媒体攻城略地的信息化时代,我们的读者在哪里?如何增加报纸与读者的黏性?又如何运用科技手段、先进的介质,以彼之道将我们的读者逐渐过渡成为用户?通过一年多的探索实践,《今日加油》在“读者变用户”方面总结了五点心得。 As a piece of paper media, we often think about the question as follows: Where are our readers in the era of informationization where various online new media have been conquered? How to increase the stickiness between newspapers and readers? How to use technological means and advanced media? The Road to our readers will gradually become the transition of users? After more than a year of exploration practice, “Come on Today” in the “reader to change users” summed up five points.