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随着互联网技术不断进步,互联网普及率不断提高,互联网经济也在不断壮大。利用互联网这新的营销模式,转变传统以实体为主的营销模式,利用线上销售,分析市场动向,了解消费者需求,从而适应市场发展,满足消费者。变单一的实体销售转变成以线上为主,实体为辅的模式,以数据分析,符合市场发展,满足消费者需求。目前中医药销售仍以线下销售为主,线上销售仍未全面打开,当下发展,我们应该适应市场的发展,转变传统的模式,结合互联网技术实现中医药营销模式战略升级。线上线下相结合,既能适应市场变化发展又能满足市场需求。作为中医药养生品种的花茶,在以后的市场中拥有巨大的商机,于此同时借助现行互联网经济模式实现传统销售模式的转变,实现新的零售模式,新的销售格局。
With the continuous improvement of Internet technology and the continuous improvement of Internet penetration, the Internet economy is also growing. Use of the Internet this new marketing model, change the traditional entity-based marketing model, the use of online sales, analysis of market trends, understanding of consumer demand, in order to adapt to market development, to meet consumers. A single entity sales into online-based, entity-assisted model to data analysis, in line with market development, to meet consumer demand. At present, the sales of Chinese medicine are still mostly offline sales. The online sales have not yet been fully opened up. For the current development, we should adapt to the development of the market, change the traditional model and integrate the internet technology to realize the strategic upgrade of Chinese medicine marketing model. Combination of online and offline, both to adapt to changes in the market but also to meet market demand. As a variety of traditional Chinese medicine, Huacha has huge business opportunities in the future market. At the same time, the traditional sales model is transformed with the current Internet economy mode to realize the new retail model and new sales pattern.