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本文在跨国公司子公司理论基础下,分析韩资企业中国境内子公司的战略选择,核心内容是根据Prahalad和Doz所提出的一体化-本地化模式的战略性标准为基础,对子公司战略进行推论。根据在华韩资企业的问卷调查的数据分析,得出了4种子公司的战略类型,并研究了不同战略类型子公司之间的特征差异,及其对母子公司战略选择的影响。
Based on the theory of MNC subsidiaries, this paper analyzes the strategic choices of Korean-funded subsidiaries in China. The core content is based on the strategic standard of integration-localization mode proposed by Prahalad and Doz inference. According to the data analysis of the questionnaire survey on Korean-funded enterprises in China, the paper draws the four types of subsidiaries’ strategic types, and studies the differences of characteristics among different strategic types of subsidiaries and their influence on the strategic choice of mother-subsidiary companies.