所谓客户导向与顾客向导是相同的,都是指企业以满足客户需求、增加客户价值为企业经营出发点,在经营过程中,特别注意客户的消费能力、消费偏好以及消费行为的调查分析,重视新产品开发和营销手段的创新,以动态地适应客户需求。它强调的是要避免脱离客户实际需求的产品生产或对市场的主观臆断。竞争者导向则是指公司以竞争者为中心,根据竞争者的行动和反应来采取行动。公司将大部分时间用于追踪竞争者的行动,试图找出对策来反击。它强调的是要避免无视竞争对手的存在。随着经济市场化进程的日益加 The so-called customer orientation and customer guidance are the same. They all refer to the enterprise’s starting point to meet customer needs and increase customer value. In the business process, it pays special attention to the investigation and analysis of the customer’s spending power, consumer preferences, and consumer behavior. Innovative product development and marketing tools to dynamically adapt to customer needs. It emphasizes that it is necessary to avoid product production or subjective assumptions about the market that are out of customer’s actual needs. Competitor orientation refers to the company’s focus on competitors and take actions based on competitors’ actions and responses. The company will spend most of its time tracking competitors’ actions and trying to find countermeasures to fight back. It emphasizes to avoid ignoring the existence of competitors. With the increasing economic marketization