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自去年中国家用电器商业协会在家电行业中开始倡导并推动0EM合作以来,报刊媒体中有关家电OEM的消息日渐增多,引起了家电同行的关注,讨论的文章也多了起来。这些文章对OEM的作用给与了充分的肯定,但也有不少同志对OEM提出了担忧,比如说怀疑中国家电业知名品牌5年内锐减90％、生产利润降低、中国的家电产品技术上不去等等是OEM“惹的祸”。看来有必要结合中国家电企业的实践,结合中国家电行业的发展深入讨论OEM的功过是非、中国家电企业发展健康与否。在这里,我们就目前OEM的三点担忧做一下分析。
Since last year, the China Household Electrical Appliances Business Association began advocating and promoting the cooperation of 0EM in the home appliance industry, news about home appliance OEMs in newspapers and magazines has increased day by day, which has aroused the attention of home appliances and the number of articles discussed. These articles gave full affirmation to the role of OEMs, but there are also many comrades raised concerns about OEMs, such as suspicion that the well-known brands in the Chinese home appliance industry dropped sharply by 90% in 5 years, production profits decreased, and China’s household electrical appliances are technically ineffective. To go and so on is the OEM “problem.” It seems necessary to combine the practice of Chinese home appliance companies with the development of China’s home appliance industry to discuss in depth the merits of the OEM’s merits, and whether China’s home appliance companies are healthy or not. Here, we analyze the three concerns of the current OEM.