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广告创意永远的不二法则就是相关性,此系列广告曾获戛纳广告节银奖,广告产品为隔音玻璃。创意的成功之处就在于巧妙地将产品的诉求点用通感的方式活灵活现地表达出来。
The principle of creative advertising is always the law of relevance, this series of advertising won the Cannes Advertising Festival Silver, advertising products for the sound-proof glass. Creative success lies in cleverly the product of the appeal point of synaesthetic way vividly expressed.