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中国武术若要在世界各国推广、传播与发展,达到生根、开花与结果,就必须了解中国武术自身的特点、价值以及在国际市场中的发展定位,本文依据市场营销学理论和对我国武术推广的历史回顾,并且与武术相关项目进行了比较,旨在探索中国武术向世界推广和传播的基本模式和方法。
If we want to promote, spread and develop the Chinese martial arts in all the countries in the world and achieve the rooting, blossom and result, we must understand the characteristics and value of Chinese martial arts and the development orientation in the international market. Based on the marketing theory and the promotion of Chinese martial arts, , And compared with the items related to martial arts to explore the basic modes and methods of promoting and spreading Chinese martial arts to the world.