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正如我们曾经强调,中国广告业的当务之急,已经不是量的扩大,而是质的飞跃,构建广告的产业文明成为必选之题。产业文明的核心是产业的社会话语权,即全社会能否接受、认同并重视广告与创意的公共话语。这种话语形成的前提,则是能够找到广告业面对社会现象发现问题、分析问题并解决问题的
As we have emphasized, the top priority of China’s advertising industry is not an expansion in quantity, but a qualitative leap forward. The construction of an industrial civilization of advertising has become a must. The core of industrial civilization is the social discourse power of the industry, that is, whether the whole society can accept, recognize and value the public discourse of advertising and creativity. This discourse is formed on the premise that it can find the advertising industry in the face of social phenomena found problems, analyze and solve problems