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案例背景：目前我国保险经纪业务的现状是,一方面市场潜力巨大,另一方面则是几乎全行业亏损,这一倒挂现象使各保险经纪公司纷纷探寻提高自身信誉和服务水平的有效管理方法,以应对激烈的市场竞争。平衡计分卡(Balanced Score Card,BSC)作为一种将财务与非财务指标、短期业绩指标与长期发展指标相结合的一种战略性绩效管
Case Background: At present, the status quo of China’s insurance brokerage business is that on the one hand, the market potential is huge while on the other hand almost all the industry is losing money. This upside-down phenomenon enables insurance brokers to explore effective management methods to improve their reputation and service level, In response to fierce market competition. Balanced Score Card (BSC) is a strategic performance management that combines financial and non-financial indicators, short-term performance indicators and long-term development indicators