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在市场经济与科技的双重推动下,新媒体迅猛发展,同时也推动着新闻传播行业的发展。在信息化社会,新媒体的运营方式随之产生,并且迅速的流行起来,在很大程度上也影响着新闻传播的模式。在新闻传播模式的新形势下,就更需要意识到新闻传播工作所肩负的重大责任,强化对新媒体创新模式的研究,提高新闻传播的效率。本文简要的分析了当前新闻传播的重要特点,并进一步论述了如何创新新闻传播的模式。
Under the dual promotion of market economy and science and technology, the new media is developing rapidly, and it also promotes the development of the media and communication industry. In the information society, the operation mode of new media is followed, and the rapid popularization also affects the mode of news media to a great extent. Under the new situation of the mode of news dissemination, it is even more necessary to realize the great responsibility that journalism and communication should shoulder, strengthen the research on the innovation mode of new media and enhance the efficiency of news dissemination. This article briefly analyzes the important features of current news media and further discusses how to innovate the mode of news media.