品牌是一种名称、标记或符号,或是它们的组合。对医院来说,其产品是医疗服务,患者在医院就医购买和消费的是医疗服务。倡导诚信服务,讲究信誉是医务工作者最基本的职业道德,它既可以给患者带来好处,也可以给医院带来收益。诚信虽然不能为医院带来直接的经济利益,但它是一种资源 A brand is a name, mark, or symbol, or a combination of them. For hospitals, their products are medical services. Patients who purchase medicines and consume them in hospitals are medical services. Advocating honest services, stressing credibility is the most basic professional ethics of medical workers. It can bring benefits to patients and also bring benefits to hospitals. Although integrity does not bring direct economic benefits to the hospital, it is a resource