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目的了解长沙市大学生对微商代理加盟风险认知的现状及影响因素,引导学生谨慎加盟。方法自制大学生微商风险认知测量量表,对8所高校852名学生进行调查研究。结果不同专业、不同学历、不同性质学校的大学生对微商代理加盟风险认识不一,是否从事过微商对加盟风险的调查结论差异显著。结论大学生应理性对待微商,切勿盲目加盟;加入前需扩大自身知识面充分认识微商。
Objective To understand the status quo and influencing factors of college students’ recognition of the risk of joining dealers in Changsha City and to guide students to join with caution. Methods A self-made micro-business risk cognition measurement scale was used to investigate 852 students in 8 colleges and universities. Results Different professions, different qualifications, different types of college students on the risk of micro-business agent to join the risk of understanding, whether engaged in micro-business risk of joining the conclusion of significant differences. Conclusions Students should treat the merchants rationally, do not blindly join; before joining the need to expand their own knowledge to fully understand the micro-business.