陕西是中国旅游资源最富集的省份之一,被誉为“天然的历史博物馆”。秦始皇兵马俑、乾陵、法门寺、西安城墙、西安碑林等历史文化旅游资源名扬天下。这里山川秀美,景色怡人,西岳华山、黄河壶口瀑布、陕南秦巴山地、秦岭主峰太白山等自然景区都吸引着海内外游客的目光。但在全媒体时代,如何扩大知名度、提高美誉度,实现旅游资讯和旅游目的地新形象传播的有机统一,有待进一步厘清思路,深入研讨。一、对信息受众进行定位与细分,有针对性的选择媒体平台 As one of the provinces with the most tourism resources in China, Shaanxi is reputed as the “Natural History Museum.” Terracotta Warriors and Horses, Qianling, Famen Temple, Xi’an City Wall, Xi’an Beilin and other historical and cultural tourism resources famous world. Here beautiful mountains and beautiful scenery, Huashan Xiushan, the Hukou Falls in the Yellow River, Qinnan Mountains, Qinling Mountains, Taibaishan and other natural attractions are attracting the attention of tourists at home and abroad. However, in the all-media era, it is necessary to further clarify the thinking and discuss in depth how to expand the reputation, enhance the reputation, and realize the organic unity of the new image of tourism information and tourism destination. First, the positioning and segmentation of information audiences, targeted selection of media platforms