消费与认同研究是认同研究在消费领域的具体呈现和扩展。我国的消费与认同研究是在消费社会学学科的创建和发展的基础上以及消费文化、消费主义的推动之下形成的一种研究趋势。近15年来,国内消费与认同的研究得到了重大的发展,在理论研究层面和经验研究层面均取得了一定的成果。在梳理这些研究成果的基础上,文章尝试对目前消费与认同研究的特点、存在的不足进行总结和反思,并参照国外最新的研究动态,提出未来可能的研究趋势,以期推动我国消费与认同研究的进一步发展。 Consumption and identity research is the identification and expansion of research in the field of consumption. The research of consumption and identity in our country is a research trend that is formed on the basis of the creation and development of consumer sociology as well as the promotion of consumption culture and consumerism. In the past 15 years, the research on domestic consumption and identity has made great progress. Some achievements have been made both at the theoretical and empirical levels. On the basis of combing these research results, the article attempts to summarize and reflect on the characteristics and existing shortcomings of current consumption and identity research. With reference to the latest research developments in foreign countries, the paper proposes possible future research trends in order to promote China’s consumption and identity research Further development.