论文部分内容阅读
2003年营销动作:1、联想家用电脑品牌一分为三2003年5月底,刚上任还没有半年之久的吕岩就把联想家用电脑品牌一分为三;6月18日,又亮出“款款超值,缤纷特惠”大旗,誓将“细分”进行到底。吕岩“细分”的底气源于三大品牌产品的强大优势“天骄”定位于倡导主流数码、多媒体等领先和时尚应用模式的产品,以满足消费者对品位时尚生活的追求;“锋行”以其领先技术、强大性能定义出 PC 的新基准,满足玩家高手的需求;同时,以“家悦”满足诸多家庭轻松拥有电脑、轻松学习电脑的基本需求。三个品牌的鲜明定
2003 Marketing Action: 1, Lenovo’s home computer brand is divided into three At the end of May 2003, just took office six months ago, Lu Yan put the Lenovo home computer brand is divided into three; June 18, and light up “Section of the value, colorful excuse ” flag, oath “subdivision ” in the end. Lu Yan “subdivision ” from the strong advantage of the three major brands “Tianjiao ” located in advocate the mainstream digital, multimedia and other leading and fashion application model products to meet the consumer pursuit of quality fashion life ; “Front line” with its leading technology, powerful performance to define a new benchmark PC to meet the needs of players master; the same time, “home Yue ” to meet many families easily have a computer, easy to learn the basic needs of the computer. Three brands of brightly defined