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文章分析了CSSCI管理类29家刊物网站建设运营情况,约有27.5%的学术期刊有自己的网站,但是大多数网站后期运营状况不好。文章指出学术期刊应该建立符合自身特点的有特色的网站,接着应当设法提高网站利用效率,从而提高所刊登文章引用率、总被引频次、影响因子,提高期刊的学术影响力;通过BBS或QQ在线交谈,增强互动性,及时查看、回复作者读者的问题,了解作者读者的需求、动态,作好读者服务;同时可通过会员增值服务功能,开发合适的教育产品,并对相关教育产品和服务进行广告推广;并尝试与其他商业网站的合作,吸引更多广告投放,从而探索适合学术性刊物的网站赢利模式,寻找新的经济增长点。
The article analyzes the construction and operation of 29 publications in the CSSCI management class. About 27.5% of the academic journals have their own websites, but most websites are not in good post-operation conditions. The article points out that academic periodicals should establish their own unique websites and then try to improve the website utilization efficiency so as to improve the quotation rate, total cited frequency and influencing factors of published articles, and enhance the academic influence of the periodicals. Through BBS or QQ Online conversations, enhance interactivity, timely review and reply to the author’s readership, understand the needs and dynamics of the author’s readers, and serve as a reader. At the same time, we can develop appropriate educational products through the value-added services of members and provide relevant educational products and services Advertising; and try to cooperate with other commercial sites to attract more advertising, in order to explore for the profitability of academic publications website profit model, looking for new economic growth point.