广告历来与经济发展同行,国家经济形势的微小变化可能会触动央视广告招标中各行业的脉搏。在传统的快速消费品行业,食品、白酒、饮料等行业在国家大力拓内需、促消费的政策带动下,进入了市场整合期:消费品类升级、细分市场涌现、新兴品牌突围。近几年中央电视台黄金资源广告招标会上,纳爱斯、蒙牛、麦当劳等食品企业,以及茅台、五粮液、洋河、郎酒等酒类企业纷纷登台亮相。而2012年中央电视台黄金资源广告招标中最亮眼的明星和最豪爽的大户毫无疑问来自白酒行业。白酒行业上演集团军之争从近两年的广告中标情况来看,酒类企业投标额度的大幅增长,足以说明酒类企业对未来一年的市场增长志在必得。酒行业知名营销专家杨卫东认为,对酒类企业而 Advertising has always been with the economic development counterparts, the slight changes in the national economic situation may touch the pulse of various industries in the CCTV advertising bidding. In the traditional fast-moving consumer goods industry, food, liquor and beverage industries entered the market consolidation period driven by the policy of vigorously expanding domestic demand and promoting consumption in the country. These include the upgrading of consumer products, the emergence of market segments and the breakthrough of emerging brands. In recent years, CCTV Gold Resources Advertising Tender Conference, NICE, Mengniu, McDonald’s and other food companies, as well as Maotai, Wuliangye, Yanghe, Langjiu and other liquor companies have appeared on stage. In 2012, CCTV Gold Resources Advertising bidding the most dazzling star and the most generous big family no doubt come from the liquor industry. Liquor industry staged the battle of the Army From the past two years the successful bidder situation, the substantial increase in the bidding amount of alcoholic enterprises, sufficient to show that the alcohol-based enterprises in the coming year market growth at a must. Yang Weidong, a well-known marketing expert in the wine industry, believes that for wine companies