房地产产品的自身特性决定了房地产市场具有一定的信息稀缺性和信息不对称性 ,而正是房地产市场的信息缺陷给供求主体及整个宏观经济带来了巨量风险。网络普及应用所带来的深度信息化将促使供求双方的决策更加理性 ,可以降低投资风险 ,平缓经济周期 ,也能提高行业管理效率 ,是房地产市场平稳发展的保障 The property of real estate determines the real estate market has some information scarcity and information asymmetry, and it is the real estate market, information defects to the supply and demand of the main body and the macroeconomic huge risk. The deepening of information technology brought about by network popularization and application will make the decision-making of both supply and demand more rational, which can reduce the investment risk, smooth the economic cycle, and also improve the management efficiency of the industry, which is the guarantee for the smooth development of the real estate market