论文部分内容阅读
酒包装在产品销售中,已成为产品的一个重要组成部分.对于酿酒行业来说,加强包装管理工作,是提高包装质量,增强产品竞争性,促进产品销售,提高经济效益的有力措施.企业包装管理包含:包装调研、包装规划、包装设计、包装工艺、包装技术、包装供应、包装储存、包装运输、包装人员素质等内容.现就酿酒行业包装工作改进问题,提出探讨意见.一、强调市场酒包装信息调研要制订出色的包装决策,就要对市场酒包装信息有广泛了解,而市场调研是掌握包装信息动态的重要途径.不少企业对产品包装的信息调研认识不足,还在凭着主观意志,决定企业产品包装改进措施,但总收不到预期效果,这就是由于信息不明,决策不当的原因.市场调研主要有如下几方面:
Wine packaging in product sales, has become an important part of the product.For the brewery industry, to strengthen the packaging management is to improve packaging quality, enhance product competitiveness, promote product sales and improve economic efficiency of the powerful measures. Management includes: packaging research, packaging planning, packaging design, packaging technology, packaging technology, packaging and supply, packaging and storage, packaging and transportation, packaging staff quality and other content now on the improvement of the wine industry packaging work, put forward suggestions. Wine packaging information research To make excellent packaging decisions, we must have a broad understanding of the market wine packaging information, and market research is an important way to grasp the dynamic packaging information.Many companies on product packaging information research lack of understanding, but also with Subjective will, decided to improve the product packaging measures, but did not receive the expected results, which is due to unknown information, the reasons for the improper decision-making.Market research mainly in the following aspects: