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把小鸟卖给一个从没养过鸟的人?答案不是苦口婆心地劝说养乌的好处,而是说服他在家里最显眼的位置挂一个空鸟笼。设想你就是挂空鸟笼的人,只要有人来到你家,必然好奇地问你一连串问题:“鸟呢?”“飞了?”“是不是死了?”“怎么不再买一只?”如果你回答自己从没养过鸟,那么接下来的问题就更严重了:“不养鸟挂个鸟笼干什么?”“脑子是不是出问题了?”终于,你受不了这无休止的解释,以及解释之后的尴尬,最后只好买一只鸟放进鸟笼。这就是心理学上著名的鸟笼逻辑。鸟笼逻辑告诉我们,大多数时候人们都受制于强大的惯性思维:鸟笼必定用于养鸟。结婚必先置办新房,社会必然分三六九等。这种惯性思维的益处是,能够帮助我们快速认知和适应周围世界。然
To sell the bird to a man who has never raised a bird? The answer is not to earnestly persuade the benefits of keeping the country, but to persuade him to hang an empty bird cage in the most conspicuous place in his house. Imagine that you are the person hanging the cage, as long as someone came to your home, must be curious to ask you a series of questions: “Bird??” “Flying? ” “Is not dead? ” “ If you answer that you have never raised a bird, then the problem is even more serious: ”Do not raise a bird to hang a cage?“ ”Is not the problem?“ ? ”Finally, you can not stand this endless explanation, and explained the embarrassment, and finally had to buy a bird into the cage. This is the famous cage logic in psychology. Birdcage logic tells us that most of the time people are subject to a strong inertia of thinking: the cage must be used to raise birds. Marriage will be the first to buy a new house, society must be 369 and so on. The benefit of this inertial thinking is that it helps us to quickly recognize and adapt to the world around us. Of course