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2004年7月,沈萍女士的《中国小家电市场竞争局势图》在本刊发表后,曾引起业界广泛关注。近一年来,小家电市场有何变化?作者又有新的见解。元月20日,德豪润达宣布已斥资收购北美电器(ACA)中国公司70%的股权及其亚洲地区品牌永久使用权,假道北美电器在国内的销售渠道和品牌,进军国内小家电市场。节前收购,至少表明德豪润达不想错过春节的大好销售机会。而随着黑白家电的竞争压力加剧,越来越多的玩家也在伸手小家电趟水捞
In July 2004, Ms. Shen Ping’s “Competition Situation in China’s Small Household Appliance Market” caused widespread concern in the industry after its publication. Nearly a year, the small home appliance market, what changes? The authors have new ideas. January 20, BDO Runda announced that it has invested in the acquisition of North American Electric (ACA) 70% stake in China and its Asian brand permanent use of fake North American appliances in the country sales channels and brands to enter the domestic small household appliances market . Pre-holiday acquisition, at least shows that BDO did not want to miss the great sales opportunities Spring Festival. As black and white appliances intensified competition pressure, more and more players are also reaching out to small appliances