论文部分内容阅读
考虑一个生产商通过两个电子零售商基于不同的契约售销产品的问题,同时鉴于消费者公平关切和零售商信用在电子商务环境下供应链管理中的重要作用,建立多契约下基于消费者公平关切和电子零售商信用的供应链最优定价策略模型。研究结果表明:伴随着消费者公平关切程度的增大,不同零售商之间的最优定价差别趋于减小,并且生产商和定价高的零售商利润都增大,而定价低的零售商则相反;伴随着电子零售商信用水平的影响增加,信用高的零售商的最优定价和利润都将增大,信用低的零售商则相反,生产商利润的单调性根据销售契约的不同而不同。
Considering the problem of one vendor sells products based on different contracts by two e-retailers, and given the importance of consumer fairness concerns and retailer’s credit in supply chain management in e-commerce environment, Equal Concern and Supply Chain Optimal Pricing Strategy Model for Electronic Retailer Credit. The results show that with the increase of consumer fairness, the optimal pricing difference between different retailers tends to decrease, and the profit of producers and high priced retailers increase, while the retailers with lower pricing On the contrary, with the increase of the credit level of electronic retailers, the optimal pricing and profit of retailers with high credit will increase. On the contrary, the retailers with low credit will, on the contrary, the monotony of the profits of manufacturers will vary according to the contract of sale different.