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在信息高速发展的时代,电视媒体应运而生,担负着传播先进文化,塑造主流价值意识形态的重要作用。今天,我们已经习惯了电视的存在,它俨然成了我们的一个亲人、一个朋友,成为我们日常生活的一部分。电视媒体的影像为我们重构着生存和生活的拟态环境,电视媒体的话语则影响并引导着我们的日常生活方式、思考方式和行为方式。电视媒体的传播是潜移默化的、循序渐进的,它的传播力量是无声无形却又“威力无边”的。鉴于此,电视媒体的从业者应该摆正电视媒体话语的传播导向,积极宣传社会主流价值观念,为建设社会主义精神文明贡献力量。
In an era of rapid development of information, the television media came into being with the important role of spreading advanced culture and shaping the mainstream ideology of value. Today, we are used to the existence of television. It has become one of our relatives, a friend, and a part of our daily life. The images of the television media reconstruct the mimicry of living and living for us and the discourse of the television media influences and guides our daily life style, thinking way and behavior way. The dissemination of television media is subtle, step by step, its power of communication is silent but “infinite power”. In view of this, practitioners of television media should lay emphasis on the transmission of the discourse of television media, actively publicize the values of the mainstream society and contribute to building a socialist spiritual civilization.