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在激烈的汽车销售市场上,精确掌握消费者的购车动机、购车喜好以及购车经历等方面的资料,是销售成功的关键策略。本文着重分析了心理学在汽车营销中的地位与作用。
In the fierce car sales market, accurate grasp of consumer motivation, car preferences and car experience and other aspects of the data, is the key strategy for sales success. This article focuses on the analysis of psychology in the automotive marketing status and role.