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色彩的直接心理效应来自色彩的物理光刺激对人的生理发生的直接影响。心理学家对此曾做过许多实验。他们发现,在红色环境中,人的脉搏会加快,血压有所升高,情绪兴奋冲动。而处在蓝色环境中,脉搏会减缓,情绪也较沉静。有的科学家发现,颜色能影响脑电波,脑电波对红色反应是警觉,对蓝色的反应是放松。以上的冷暖感觉,并非来自物理上的真实温度,而是与我们的视觉与心理联想有关。总的来说,人们在日常生活中既需要暖色,又需要冷色,在色彩的表现上也是如此。
The direct psychological effect of color comes from the direct impact of physical stimuli of color on human physiology. Psychologists have done many experiments on this. They found that in the red environment, people’s pulse will speed up, blood pressure has increased, emotional excitement. In the blue environment, the pulse will slow, the mood is also more quiet. Some scientists have found that color can affect brain waves, brain waves on the red alert is alert, the reaction to the blue is to relax. The above feeling of warmth, not from the real physical temperature, but with our visual and psychological associations. In general, people need both warm and cold colors in their daily lives, as well as their color performance.