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随着网络的发展,利用网络来对商品、服务等进行宣传或者销售的广告设计越来越多,而大量广告的出现使得人们对于广告的审美需求也发生了一定的变化,采用隐性美的手法来表现广告设计便在这一特定的环境下诞生了。本文首先介绍了隐性美的内涵,然后针对当前非常火热的平面广告在设计方面体现隐性美的几种具体方式作了相关介绍。
With the development of the internet, more and more advertisements are being designed to advertise or sell goods and services using the Internet. However, the advent of a large number of advertisements has also led to certain changes in the aesthetic requirements of advertisements. To display advertising design in this particular environment was born. This article first introduces the implicit beauty of the connotation, and then for the current very fiery print ads in the design reflects the hidden beauty of several specific ways were introduced.