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中国广告业的发展历经20多年,电视广告在品牌传播中的作用已越来越重要,广告主在面对电视媒体的选择时更是日趋理智,对于约定俗成的千人成本、收视点成本等概念,更多的人提出了自己的困惑：高收视率的栏目是否意味着高收视率的时段广告,最经济的千人成本是否是最有效的广告效果? 千人成本、收视点成本等概念认识仅仅是停留在表面上,没有探明其内在的实质。如果仅仅根据原始的收视率数据来制定企业的媒体投放方案,
After more than 20 years of development of advertising industry in China, the role of television advertising in brand communication has become more and more important. Advertisers are becoming more and more rational in the face of the choice of television media. Concepts such as the conventionally priced cost of 1,000 and the cost of viewing point , More people put forward their own puzzles: High ratings of the section means high ratings of time advertising, the most economical cost of thousands of people is the most effective advertising effect? Thousands of people costs, viewing point of view of cost and other concepts Just stay on the surface, there is no proven substance. If you are only based on the original ratings data to develop business media programs,