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本文从数字图书馆的营销概念着手,通过对数字图书馆实施营销必要性的深入分析,全面阐述了数字图书馆的营销方式和营销策略。
This article starts with the marketing concept of digital library, and through the thorough analysis of the marketing necessity of digital library, expounds the marketing method and marketing strategy of digital library in an all-round way.