情感营销是以消费者个体或群体的“需求差异”为核心,树立“引导消费、创造需求”的理念,通过实施情感产品、情感价格、情感沟通、情感服务等策略来实现企业经营目标的一种营销模式。 Emotional marketing is based on the “difference in needs” of individual or group of consumers and establishes the concept of “guiding consumption and creating demand”. The company implements the strategy of implementing emotional products, emotional price, emotional communication and emotional service Business goal of a marketing model.